Trial by Table · For closers in any industry
You're not losing the sale at the close. You're losing it in minute two.
The Court Method is the six-step table that produced over $12,000,000 in paid commissions in door-to-door solar — the hardest sit in sales. It is now written for every product. Read it tonight. Run it on your next meeting.
60-day, ten-table guarantee.
- $12M+in paid commissions, one method, one industry — before it was written for yours
- 6 stepsfixed. The words inside them come from the buyer, which is why it isn't a script
- 1 questionthat tells you how to run the rest of the meeting — the first time it was taught, a closer took a sale directly off it
Every sit is a trial by fire. The one on trial is you.
The Court MethodversusMinute two
Every meeting you lost died at a step. You just don't know which one.
Most closers drill the close. They lose the meeting long before that.
The buyer stays formal at the start, so there's no personal share. The roadmap gets recited instead of used, so "just tell me the price" arrives at minute six. The problem stays the industry's problem — never their number — so they nod and feel nothing. Then "let me think about it." And the closer goes home and practices closing.
- OpenThey stay formal. No personal share.You went to business too early.
- Roadmap"Just tell me the price."You recited the structure instead of using it.
- ProblemNodding. No reaction.It was never their number.
- SolutionQuestions about specs and warranty.You led with the product.
- Benefits"Let me think about it."Five recited. None weighted to them.
- Paperwork"I need to talk to…"Authority missed in minute two.
Fix the earliest broken step first. A paperwork problem is almost always an open problem. That is the method in one sentence, and it is why the closers who run it stop guessing.
Exhibit A — the method
Rapport isn't small talk. It's intelligence gathering.
An attorney doesn't argue a case and then investigate it. Discovery first. Argument second — built only from what discovery found. The Court Method runs a sales meeting the same way. Everything before the solution is discovery. Everything after is argument, built from nothing but what the buyer told you.
Trial by Table is the school. The Court Method is how you run the table. Six steps, in order, every time — because a meeting is won or lost in the order you do things, not in what you say at the end.
Open
The first two minutes decide the next two hours. One personal share before anything else — and the thing that disqualifies (credit, authority, ownership, insurability) surfaced here, not after the presentation.
Runs on reciprocal disclosure
Roadmap
Give the whole structure away up front — problem, solution, benefits — so the objection surfaces before it costs you the appointment.
Runs on consistency
Problem
Four pressures every buyer lives with. Proven three ways — stat, story, quote. Then made personal: their real number, from data, not memory.
Runs on loss aversion
Solution
Not the product category. The asset they will own, built around their number. Not a solar system — a power plant. Not a policy — a protection plan.
Runs on ownership
Benefits
Five classes — protection, predictability, ownership, asset value, legacy — weighted to what they said in steps one and three. Recited in order, it's a brochure. Weighted, it's a case.
Runs on relevance
Paperwork
Not a close. The next administrative step on a benefit already agreed. There is no second decision to make, so none gets reopened.
Runs on decision continuity
Underneath all sixProof. Nobody believes you. Stats, stories, quotes — at every step, including the ones that feel obvious.
That's the whole method. I just gave it to you. What you're paying for is what makes you able to run it — the manual, the language, the industry translation, and the tools that tell you which step you're losing at.
Step three, on you
Step 3 of the method is “find their real number.” Here’s yours.
Example figures. Put in yours.
Commission that walks out the door each week
$8,400
That’s 5.6 tables a week you sat for, prepared for and drove to — and didn’t close. Over a year, $436,800.
The method doesn’t promise to close them. It tells you which of the six steps you’re losing them at — and $197 is 13% of a single one.
That’s arithmetic on the business you already run — not a projection of what you’ll earn. Nobody can tell you that honestly, and anyone who does is guessing.
The ledger
What's in the package
| Seven parts, one payment |
|---|
| The Court Method Field ManualThe six steps for any product, with the psychology each one runs on and the two truths that explain why. Read it in an evening. Run it tomorrow. Own it by the tenth table. |
| Say It Right — the language redlineEighteen substitutions. Price becomes total investment; contract becomes agreement; the product category becomes the asset they own. Printable card, one side. |
| The Asset Naming TableTen industries. What not to call it, what to call it, the number to kill, and the gate to surface in minute two. |
| The One Question"How come you don't have it yet?" — the five answers you'll ever hear, and what each one tells you to deliver next. |
| Where the Meeting DiesThe six-step diagnostic. The tell, the cause, the fix — so you stop drilling the close when the meeting died at the open. |
| The Table-Tried ScorecardBehaviourally anchored 1 to 5 on all six steps. Score what happened, not what you felt. Ten scored tables is what makes you Table-Tried — and it's what the guarantee runs on. |
| The Truth RuleThe compliance bright line. What the language guide never replaces, what you never guarantee, and when you stop. |
The only comparison that matters
- Your commission on one close$1,500
- The Court Methodfrom $197
One payment, not a subscription. No crossed-out number, no countdown, no seat count — we're not going to invent a discount to make this look like one. The price is the price.
The Court Method
For one closer
$197
One payment. Yours for good.
- Everything in the seven parts above
- Run the ten tables, claim Table-Tried
- 60-day, ten-table guarantee
If you run a team
The Method + Your Team
For sales managers
$497
One payment. 5 closers.
- 5 seats — the whole package, for 5 of your reps
- The manager’s scoring guide — how to score a ride-along, run the debrief, and certify a rep without inflating the number
- One live scoring call — bring real tables off your floor and we’ll find the step the team is losing at
- Same guarantee, on every seat
A manager buying 5 seats pays less per rep than one closer buying alone — that’s deliberate. The method is worth more when a whole floor runs it the same way, and the scoring only tells you something when more than one person is doing it.
Why $197
No countdown. No fake seat count.
I could charge several times this. I'd rather it cost less than the commission on one deal, so that buying it is not a decision you have to think about — it's an afternoon's worth of what you already lose in a week.
You'll notice what isn't on this page. There's no timer. There's no "only 4 seats left." There's no $1,200 with a line through it, because nobody has ever paid $1,200 for this and a crossed-out number you never charged is just a lie with better typography.
$197, and it stays $197. If that ever changes it'll be because the thing got bigger, and you'll have already bought it at this price. What you get for buying early isn't a discount — it's that the coaching room gets built out of your scorecards instead of somebody else's.
Here's what we want back, and it isn't money. Run the method on ten tables inside sixty days. Score them. Send them in and tell us what happened — the number you killed, the step you fixed. Ten scored tables and you're Table-Tried. That's the first credential in this thing and the only way to hold it.
The guarantee
The verdict is yours.
Run the six steps on ten tables inside sixty days. Score each one. If you can't point to the step you were losing at and one meeting you fixed, send the ten scorecards and get every dollar back. You keep the manual.
Not "if you're not satisfied." If you did the work and it didn't work. That's the only guarantee an honest method can make, so it's the one this makes.
Who this is for. Who it isn't.
For
- Anyone who sits across from a buyer and runs the meeting — closers, comfort advisors, account executives, agents, advisors.
- Solar. Roofing, HVAC and home services. B2B software. Insurance. Financial services. Real estate.
- Your industry isn't listed? The four pressures and the gate still map — and you'd be exactly the result I want documented.
Not for
- Anyone who wants word tracks to read off. The six steps are fixed. The words come from the buyer.
- Anyone selling something that isn't true. The method has a rule about that, and it isn't negotiable.
- Anyone who wants to win by outlasting the buyer. There is no close in here. There's a case.
Areas of concern
The method's own word for objections. Here are yours.
- I don't sell solar.
It was built there because that's the hardest table there is: a stranger's kitchen, a five-figure decision, one sit. It's written for everywhere. Ten industries are translated. If yours isn't one of them, the four pressures and the gate still map — and you'd be exactly the result I want documented.
- I already have a script.
Keep it. This isn't a script. A script tells you what to say. The method tells you what to find out first, in what order, and why — and then the script gets better, because it's finally pointed at something the buyer actually said.
- Isn't this just psychology 101?
The mechanisms are forty years old — reciprocity, consistency, loss aversion, the endowment effect. You can read the books. The method's contribution is the order they're applied in, and the rule that every one of them is applied to something true. The books don't tell you which step you lost at on Tuesday.
- How long does it take?
Read in an evening. Run tomorrow. By the tenth table you'll know which step you lose at — that's the point of the scorecard, and the reason the guarantee is written in tables, not days.
- Is this manipulation?
No, and the method says so in writing. The language guide never replaces a required word — rate, term, cancellation right, warranty, said in full every time. You never guarantee an outcome. You never pressure after a considered no. If the facts aren't compelling, the rule is to change the facts, not the words.
- Why is it this cheap?
Compared to what? Roughly a tenth of one commission. It's priced to be an easy yes for a rep spending their own money, because that's who it's for — and because what I actually want back is your ten scorecards, not a bigger cheque.
- Can I buy it for my team?
That’s the $497 tier — 5 seats, the manager’s scoring guide, and a live call where we score real tables off your floor. It works out cheaper per rep than one closer buying alone, because a method only shows you where the leak is when the whole floor runs it the same way. More than 5 reps? Email us and we’ll sort it.
- Will the price go up?
Not on a schedule, and not as a tactic. $197 is the price. If it ever moves it'll be because the package grew, and you'll already own this version. There's no timer on this page for a reason.
- What comes after?
This is the first rung of Trial by Table. Live scoring, the coaching room and the Academy get built out of what early buyers send back — which is the real reason the scorecard exchange exists. Table-Tried members go in first.